You got to
nourish
in order
to flourish
Santé Logic by Natalie Hayllar springs from 25 years of expertise in strategic brand marketing + food and lifestyle comms, alongside accreditation in nutrition and dietetics.
By folding in a passion for food, culinary nutrition, and digital expertise, Natalie Hayllar offers a fresh approach to food communications. She helps build healthy brands with purpose that truly deliver—both for their founders and the community.
Enlist Santé Logic to ensure your brand connects with customers authentically and meaningfully, while appealing to their aesthetics, hopes, and dreams. Santé Logic supports lifestyle brands, health professionals, and individuals seeking bespoke, personalised support.
For your brand:
Santé Logic services include brand consulting and development, marketing strategy, social media support, photography, content creation, food trends, and culinary nutrition consulting - all with a contemporary lifestyle focus.
For you:
As an Accredited Practicing Dietitian, Natalie offers one-on-one nutrition consultations to help you manage your health and nutrition. We work together to address your food challenges, motivations for change, and goals for getting the most out of life. Through our sessions, you’ll learn to love food again, with a focus on culinary nutrition principles, nourishing recipes, and simple meal planning tailored to your lifestyle. Natalie can also consult to those seeking nutrition support in oncology, women’s health, sports nutrition, and more.
”Santé - To your health, and to the health of your brand “
AUTHENTICITY. AESTHETIC. PURPOSE. CULINARY. COMMUNITY. NUTRITION. FOOD TRENDS. CONVIVIALITY. JOY. CONTENT
AUTHENTICITY. AESTHETIC. PURPOSE. CULINARY. COMMUNITY. NUTRITION. FOOD TRENDS. CONVIVIALITY. JOY. CONTENT
It all begins with logic…
Brand Logic – develop your brand and marketing strategy, brand DNA, design and purpose.
Social Logic – step it up with social media support, content curation and scheduling.
Food Logic – growing your food and nutrition comms, food trends and content planning.
Nutrition Logic – one on one dietetics sessions to manage your nutrition goals
Consulting
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a side hustle into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Santé Logic offers ‘one on one’ or team consulting to help you build your story.
Brand Design & Development
Are you looking to create a new brand identity or refresh an existing one? Santé Logic can help you develop your brief and manage the brand design process for you from end to end to ensure your online brand presence is contemporary, relevant and appeals to your unique target audience.
Marketing Strategy
Before you embark on any social media plan, it is important that you have defined your business and marketing objectives, target audience, content pillars, and unique positioning in market. Santé Logic can create a bespoke marketing strategy and brand roadmap to set you up for long term success.
Brand Logic - DNA
Defining your brand essence and unique brand DNA is an important step in your marketing strategy. Santé Logic offers Brand DNA workshops to help you build a brand that delivers a strong purpose beyond profit.
Social Media Support
Do you need a stronger social media presence, or build engagement but don’t have the time? Or do you want a more stylish social feed. Santé Logic offers social content development, social media feed design, content curation and scheduling services.
Nutrition & Lifestyle Comms
With a Masters in Nutrition and Dietetics, over 25 years experience as an Accredited Practicing Dietitian (APD) combined with strategic marketing expertise, Santé Logic can support your business in developing food, nutrition and lifestyle communications, trend reports, competitor reviews and more.
Content Creation
Do you have a lot to say but want to keep your ideas aligned to your marketing strategy and stay on brand? Santé Logic can review category trends and help create unique content pillars for your brand, whether you want to engage, entice, excite or educate your audience.
Photography
With a decade of experience as a travel and lifestyle photographer and influencer via @eatreadlover, Santé Logic offers food and lifestyle photography services for social media content.
Let us flourish our way into your inbox with our seasonal Santé newsletter coming soon.
“Natalie is an incredible operator and an absolute expert in all things food and nutrition when it comes to strategic communication, including large scale multi-stakeholder projects and extensive social media campaigns. We have worked on projects together for 25 years and her creativity, strategic planning, innovation and work ethic is extraordinary. Plus there is always great food and fun along the way!”
Emma Stirling, Senior Lecturer Australian Catholic University (ACU)
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