Welcome
Natalie Hayllar, founder of Sante Logic, brings a wealth of experience in food & nutrition communications, with a career that spans clinical nutrition, FMCG, agency, media, publishing, and consulting. Fully accredited in nutrition and dietetics, and with a strong background in strategic marketing, she has worked with both global and boutique local brands across various industries, including food, travel, lifestyle, health, design, small business, and not-for-profits. Natalie is passionate about partnering with people and brands who seek not only profit but also purpose, aiming to make a positive impact in their communities—and have fun along the way.
As a qualified dietitian and Accredited Practising Dietitian (APD), Natalie is deeply committed to nutrition, health, wellness, and the emerging mindfulness movement. She works closely with clients to achieve their personal food and nutrition goals. Her recent studies in Culinary Nutrition at ACU took her to Rome, where she delved into the rich world of food culture and history. With degrees in psychology, nutrition, and marketing, combined with extensive experience in clinical and culinary nutrition and corporate strategy roles at leading health & wellness companies like Nestlé, Uncle Tobys, SunRice, Goodman Fielder, and Pacific Magazines/Seven West Media, Natalie is uniquely positioned to support brands and clients in this space.
Natalie is also a sought-after lifestyle influencer, known for launching her Eat Read Love pop-up dinner series, where she collaborates with artists, authors, chefs, and organisations such as Merivale and the Champagne Bureau of Australia. She also managed the Sydney community gatherings for Kinfolk magazine. Frequently featured in print, Natalie was recognised as the #2 Australian Instagrammer by Press Loft and was named among the Top 100 Australian Bloggers for Kidspot Voices. She has also presented at Vivid Sydney and numerous influencer events.
Outside of her professional life, Natalie holds a black belt in Taekwondo and is a passionate and dedicated martial artist. In her spare time, you might find her sparring and training with her dojo friends or wandering the globe in search of great content for her chic digital travel and lifestyle platform Eat Read Love.
Santé = “to your health”
A little “toast” to your personal and professional brand health, and reflecting an absolute love for French culture and their approach to food and health.
Logic = “sound reasoning”
The method behind the madness, the theory behind the practice. The marketing process and the substantiated science to support the claims.
Santé – to your health, and to the health of your brand
Many health professionals, food and lifestyle businesses find it hard to stand out and find their online voice, to show clients what clearly makes their product the better choice.
Santé Logic provides over 25 years in marketing, with special focus on nutrition, food and lifestyle for both local and global brands. Founder Natalie Hayllar is passionate about building healthy brands with purpose that truly deliver - both for their founders and for the community.
Enlist Santé Logic to ensure your brand connects with customers with authenticity and reason, while appealing to their aesthetic, hopes and dreams.
Santé Logic services include brand consulting and development, marketing strategy, digital campaign planning, social media support, professional photography, content and communications – all with an informed focus on contemporary lifestyle, food and nutrition.